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Top 6: April 25th 2018
Interactive
The Cybersmile Foundation: Trolling Is UglyTop 6: April 25th 2018
adam&eveDDB has released a pro-bono campaign for The Cybersmile Foundation, #TrollingIsUgly, to help combat cyberbullying. Led by social media influencer and body confidence campaigner, Chessie King, the campaign demonstrates the devastating effect that digital abuse can have on young people. The campaign started with a post on Chessie's Instagram profile where she talks about body confidence, which got over 150,000 views in the first 12 hours. adam&eveDDB co-created content with Chessie throughout the following day on 11th April in response to genuine negative comments to her from online trolls. Earlier this month it was revealed that Chessie's alien-like transformation was in fact a collaboration with adam&eveDDB and The Cybersmile Foundation, with people being directed to their website for help and advice
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