Spotify has been available abroad for years, but in Israel it just landed this week! As an anticipated launch by Israel's many youngsters and music lovers, it was a dream opportunity … read morefor Bekol, Israel's Organization for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to listen to music at increasingly higher volumes. So as not to antagonize Israeli youngsters who've waited for Spotify long enough, we gave them 30 seconds to read our message (&donate) and then we automatically redirected them to the real Spotify website. Hacking Spotify paid off as we managed to get up close and personal with the internet's hardest to reach demographic and confront them with a message which they may not want to hear, but may not be able to in the near future. Agency: BBR Saatchi & Saatchi, Tel Aviv
read less...
