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Top 6: April 25th 2018
Interactive
ALS Association / MND Australia: Project RevoiceTop 6: April 25th 2018
BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia. The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice. To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using footage from his many Ice Bucket interviews, the team were able to re-build his voice.
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