Samsung: Predict to Prevent

BBDO Bangkok has partnered with Samsung to create Predict To Prevent - a predictive text function that recommends the right mix of words to someone who is hurting. 350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions. Texting is the main channel people use to communicate with one another, and for people with depression, communication via text is riskier than face to face communication because readers are unable to recognise tone of voice, facial expressions or body language. Knowing that it only takes one word to unravel a life, Samsung has partnered with BBDO Bangkok to create Predict to Prevent.