 |
Top 6: April 19th 2023
Outdoor
Dove: Injectable BillboardTop 6: April 19th 2023
For years, Dove has championed wider definitions of beauty and has taken action towards making beauty a more positive space with campaigns. As part of its ongoing mission to make beauty accessible to all, Dove is exposing the harmful nature of beauty ideals and its negative impact on youth. To illustrate the impact of toxic beauty standards on young girls, Dove constructed a billboard made of syringes – representing the number of Canadian girls ages 14 to 17 who have undergone injectable cosmetic beauty treatments in the last year. The billboard was located at Square One (Toronto). New research has found that an increasing number of teen girls ages 14 to 17 have turned to invasive procedures like cosmetic injectables to alter their appearance to meet the unrealistic beauty standards they see in their feeds and the world around them.
Ogilvy Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
