Reese's Peanut Butter Cups: Sunset Is a Sign to Eat Reece's

Since the dawn of time, the universe has been telling us one thing: when the sky is lit up orange and yellow, it's time to unwrap REESE’S PEANUT BUTTER CUPS. Which means every sunset matches REESE’S chocolates iconic packaging, sending us a sign to enjoy a comforting chocolate-enrobed peanut butter cup at the end of a long day. And now, Canadians are finally listening. The new campaign launched earlier this month and was created in partnership with FCB who handled strategy and creative and UM who handled media. The work runs across cinema, TV, and social through the summer, and sees REESE’S doubling down on their iconic orange wrapper colour.