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This month, American Family Insurance is debuting the newest evolution in its “Insure carefully, dream fearlessly” platform, which has been a hallmark of American Family advertising for years. The brand refresh, titled “Life’s Better,” is a new twist on this timeless positioning which is anchored in the company’s ethos – that American Family doesn’t just provide insurance - it protects dreams. The campaign puts American Family's red roofline front and center as a visual representation of the physical protection the company provides to its dreamers. The red roof, embedded in the American Family logo, has been an unwavering symbol of protection, safety and inspiration for nearly 100 years. The campaign launches with two films, to be followed by a multimedia effort. It uses mixed reality and is being led by Elite Media.
Other credits
CLIENT: AMERICAN FAMILY INSURANCE
Elicia Azali - Enterprise Chief Marketing Officer
Sherina Smith - Chief Marketing Officer
Ryan Anderson - Director of Advertising
Ann X Poulose - Director of Media and Audience Engagement
John Valadez - Marketing and Advertising Manager
Lindsey Maier - Marketing Consultant
Nick Baillies - Marketing Consultant
Tracy Siemion - Marketing Consultant
Jacki Witkowski - Integrated Content & Design Consultant
BethAnn Meier - Director, Field & Product Marketing
CREATIVE AGENCY: ELITE MEDIA
Chris Crawford - Chief Creative Officer
Jindai Joseph - Creative Lead
Mo Alsadi - Art Director
Adam Glickman - Creative Director
Craig Feigen - Creative Director
JD Williams - Executive Producer
Epiphany Washington - Associate Producer
Steve Centrillo - Engagement Director
Charles Hall - Account Director
Terrie Cammarata - Account Supervisor
Jackie Crockwell - Project Coordinator
PRODUCTION COMPANY: THE CORNER SHOP
Peter Thwaites - Director
Adam Arkapaw - Director of Photography
Anna Hashmi - Founder/Exec Producer
Jay Shapiro - Exec Producer
Mini Bhogal - Head of Production
Ahnee Boyce - Producer
Brock Houghton - Production Designer
NZ SERVICE PRODUCTION COMPANY: FINCH
Rebekah “Bex” Kelly - Exec Producer
Duncan Bernard - Producer
Chris Sisarich - Still Photographer
EDITORIAL COMPANY: WORK
Editor - Jono Griffith (“Newborn”)
Editor -Bill Smedley (“Better”)
Alejandra Alarcon - Executive Producer
Erica Thompson - Managing Director
Chris Delarenal - Head of Production
Samara Kelly - Senior Producer
Elizabeth Pyle - Assistant Producer
Audrey Weiner - Senior Cutting Assistant
Joey Tuzzolino - Senior Cutting Assistant
VFX AND COLOUR: THE MILL
Gavin Wellsman - Exec Creative Director
Eva Kuehlmann - VFX Supervisor
Chris Connolly -Executive Producer
Sally Wnek - Senior VFX Producer
Ashley Phillips - VFX Producer
Kyra Hendricks - VFX Producer
Lauryn Jackson - VFX Associate Producer
Karthi Gnanasekar - VFX Production Manager
Renato Carone and Ruairi Twohig - 2D Lead Artist
Graeme Turnbull - 3D Lead Artist
Paul Yacono - Colourist
Denise Brown - Executive Producer, Colour
AUDIO AND SOUND
Audio Post: Sonic Union
Michael Marinelli and Rob Ballingall - Sound Designer/Mix Engineers
Macey Estes - Assistant Engineer
Justine Cortale - Audio Post Producer
Sound Design: Henryboy
Bill Chesley - Sound Designer
Kate Gibson - Exec Producer
MUSIC (“NEWBORN”)
Music Company: Beta Petrol
Nathan Ehrenfeld, Brent Asbury - Producers
Greg Chun, Chris Crawford, Jindai Joseph - Composers
Song: “Lean On Me”, written by Bill Withers, courtesy of Songs of Universal, Inc.
MUSIC (“BETTER”)
Music Supervision: Q Department
Song: "The Good Life"
Artist: Devon Gilfillian - Artist
Written by Gilfillian, Devon Randall [ASCAP] Ran Jackson (BMI | Secret Road) / Nicolas Balachandran (ASCAP | Secret Road)
Publishing: 33.33% Ran Jackson (BMI | Secret Road) / 33.33% Nicolas Balachandran (ASCAP | Secret Road) – Total 66.66% (Remaining Shares: 33.34% Devon Gilfillian (ASCAP | Kobalt)
Admin by Kobalt Songs Music Publishing/Secret Road
Master Owned by Universal Music Group
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