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Opal: The Prevention Formula - 3
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Within the framework of Día del Lunar – a day in Peru dedicated to skin mole awareness – the laundry detergent brand, Opal, known for relying on a different formula for each type of stain, launched its campaign to raise awareness regarding the importance of prevention and early diagnosis to fight melanoma.
Using pieces produced under the supervision of professional medical specialists and a macro photography expert, the campaign showcases outdoor, print, and social media ads, inviting the public to get tested to control their skin health by means of a QR code present in all communications. As a result of the campaign, a significant increase in rule-outs was recorded compared to the previous year, and it was also identified that the number of men that got tested increased threefold.
Agency: VMLY&R Peru Related |
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