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Kingfisher: Circulation
A discarded phone gets a new life in Superson Singapore’s campaign for Kingfisher, the next-gen mobile experience company. The ad is part of a wider campaign to illustrate the concept of circulation and how mobile devices can go on to live second, third and even fourth lives. The film will air online as part of an integrated campaign from the 18 April. Viewers are taken on a journey starting with the all too familiar sight of an old phone being discarded into a drawer after being replaced with a shiny new upgrade. The drawer starts to rotate and with it, its contents, which then evolve into a series of short vignettes denoting the theme of circularity and a phone being passed from one person to the next to symbolise multiple lifetimes.
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