VANDAL partners with Rethink Everything and Kingfisher to bring to life the global World Phone Amnesty - launched at SXSW Sydney this week. With 5.3 billion unloved mobile devices … read morethis year destined for landfill or the back of a drawer, The World Phone Amnesty is a year of action to generate global awareness and drive device circulation. It highlights the point that there is a better way to own your phone through easy behavioural change. From now on, when you buy a new phone, simply hand in your old one to give it a new life. The team at Rethink Everything and Kingfisher commissioned VANDAL to produce a 90-second animated film and immersive web platform, both unveiled at a panel event at SXSW this week, where Kingfisher is host of the climate and sustainability track. The World Phone Amnesty web portal offers a comprehensive resource to demonstrate how, through a simple behaviour change, people can be part of the circular mobile phone economy. Its immersive and engaging features aim to inform, educate, and empower every smartphone user to rethink how they can be more sustainable by extending the life of their device.
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