Monsters Cereals: Creep to a New Beat

General Mills has released a brand-new Monsters Cereals mascot. After 35 years, the fright club of Count Chocula, Franken Berry and Boo Berry are getting some new ghoul power in the form of Carmella Creeper - an undead DJ who just so happens to be their first female monster, too. She's bringing new life to the spooky squad with her very own remix of the classic Halloween song, "Monster Mash," giving seasonal cereal and snack shoppers the perfect breakfasts, snacks and track. To mark Carmella's big launch, VMLY&R Commerce developed the 'Creep to a New Beat' shoppable Augmented Reality campaign in partnership with Walmart. The experience gives Carmella a big turntable to reach a new generation of parents by allowing them to remix the remix at https://creeptoanewbeat.com/. Users will scan a QR code and create an original version of the 'Monster Mash', share their spooky spin, and shop Monsters cereal and snacks.