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Top 6: November 1st 2023
In honor of Diablo IV's Season of Blood, people in the United States are getting the chance to take part in a real-life Blood Harvest, a bloody ritual that plays a central role in … read morethe new story. While Lord Zir, the new antagonist of the Season, uses Blood Harvests to end thousands of fictional lives in the game, Diablo IV players will be invited to save thousands of lives with their blood donations in real life. In Season of Blood, new enemies called Blood Seekers serve Lord Zir by invading parts of Sanctuary to procure blood for their master through Blood Harvest rituals.
Agency: GUT, Los Angeles
Players must venture into these areas to free prisoners, take down dangerous mini-bosses, and clear the enemy camps. But in real life, however, Diablo is offering die-hard fans of the game to turn 666 quarts of actual donated blood (equaling around 1,332 separate donations, with 1 pint per donation) into in-game rewards, while ultimately helping to save lives. Once the goal of donating 666 quarts of blood is achieved, Diablo fans, regardless of if they donated or not, will unlock a sweepstakes where fans will have the chance to enter to win a new custom-built PC, infused with real human blood in its liquid cooling, which pays tribute to the game. It will be awarded to one lucky winner as a grand prize of the Blood Harvest campaign if they participate in the accompanying sweepstakes, even if they did not donate. The sweepstakes will start upon reaching the 666 quarts blood donation goal and will be open for entry for 72 hours. See the official sweepstakes rules for full details, along with what the PC will entail is included, below.
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Manager, Brand Marketing, Diablo IV: Dino Sulprizio
Program Manager, Brand Marketing, Diablo IV: Christopher Tai
Director, Brand Marketing, Diablo IV: Daniela Rodriguez
Agency
Co-Founder & Creative Chairman: Anselmo Ramos
Global Chief Growth Officer & Partner: Carmen Rodriguez
North America CCO & Partner: Ricardo Casal
North America CCO & Partner: Juan Javier Peña Plaza
Global Chief Strategy Officer & Partner: Fernando Ribeiro
US CEO: Sandra Alfaro
Group Account Director: Teddy Notari
Management Supervisor: Caroline Yan
Strategist: Tierney Riccitelli
Gaming & Streaming Analyst: Carlos Encalada
Director of Communications: Alexandra Velasco
Communications Coordinator: Talyr Hill
Director Of Creative Operations: Junia Parodi
Production Studio: Unicorns & Unicorns
Executive Creative Director: Sun Komen
Executive Producer: Jenny Gobel
Head of Production - Studio: Katherine Johnson
Technical Director: Ralph Kuijpers
Creative Producer: Nick Gast
Craig Cutler Studios:
Photographer/Director: Craig Cutler
DOP: Blake Mohr
Executive Producer: Fela Cortes
MadboxMade:
Post Producer: Macy West
Editor/Colorist: Matt West
Overcoast Music + Sound:
Original Music - Overcoast
Producer - J.L. Hodges
Audio Mix - Overcoast
Engineer - Jonathan Waller
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