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Expedia: Wisdom & Obi
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Expedia’s newest campaign, 'Never Give Up On Going', illuminates how the popular travel service helps would-be voyagers overcome real-life barriers to embark on emotional journeys to discover meaningful travel experiences. Known for her ability to evoke authentic, everyday intimacy with her performers while capturing it all with dynamic camera work, Love Song director Justyna Obasi delivers the touching film 'Wisdom & Obi' as part of this series. Following a father and young son, the piece match-cuts the child’s hands running over a common beige carpet as he imagines the feeling of sand on the sunny beaches of Jamaica, his father’s childhood home. Inspired to show his son the place where he grew up, the boy’s father utilizes Expedia to make this goal a reality. The spot ends with the family in Jamaica creating new memories, experiencing what, before that moment, had only been a dream.
Managing Partner Kelly Bayett Related |
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