Interactive ad: Klorane: BotanyQuest

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Top 6: October 4th 2023

To respond to 'Plant blindness", our human inability to see or notice the plants in one's own environment, plant-based dermo-cosmetic brand Klorane has launched a Twitch Live gaming experience.

The experience offers gamers the chance to complete an interactive quest on Twitch, based on video game Red Dead Redemption 2, with the objective of educating them about the importance of plants, their benefits, and the risk of extinction that so many plant species face every year. The initiative stemmed from the growing problem of 'plant blindness': a lack of knowledge about plants that's caused by increased urbanisation.
Agency: We Are Social, France

Baghera Jones launched the new initiative with a one-off Twitch Live alongside Klorane’s own botanical expert Alexandre Panel, where they shared insights about plants, spoke in real-time with gamers, and took part in quizzes before users jumped into the quest. Jones’ studio was also revamped with a plant wall as a backdrop so that the experience felt completely immersive - both in real-life and virtually - to viewers.

Once players were initiated into the quest, they were able to complete challenges on a map based on Red Dead Redemption 2 where they locate different plant classifications to identify their correct habitats

Players are also encouraged to take screengrabs of the plants that they’ve collected in game and share them on social channels with the hashtag #BotaniQuest to know more about their real botanical benefits.