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As travellers return to the skies, Cathay is celebrating with a campaign via Publicis Groupe Hong Kong, called ‘Let’s Get Moving ;P’, which gives a gentle wink to Hong Kongers’ … read moreunique quirk of keepsaking. From slippers to pens, it’s no secret that many people in Hong Kong have Cathay-branded items in their homes as treasured reminders of past travels. This phenomenon happens for two reasons: Hong Kongers genuinely feel proud of the Cathay brand, and Cathay products are so beautifully designed, they’re worth keeping forever. To inspire people to get moving again, Cathay wanted to celebrate this unshakable bond by using actual data taken from Cathay flights to unearth its most popular branded items – and making them the stars of its new campaign. That eye mask that helped you through jetlagged nights; the deck of cards that broke the ice; the pen that jotted down memories on cloud nine all feature as the airline’s most popular borrowed items in a campaign created by Publicis Groupe Hong Kong. Some of Hong Kong’s most renowned influencers and celebrities are now coming clean about their favourite Cathay items, while on social channels, Cathay is inviting Hong Kongers to get their own hoarding stories off their chests. Social content featuring the film’s characters as well as a new line of covetable merchandise are in the works.
read less...Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay Pacific
Vivian Chan, Head of Marketing Communications, Cathay Pacific
Ricardo Lo, Marketing Manager, HK, Cathay Pacific
Fiona Tang, Assistant Marketing Manager, HK, Cathay Pacific
Rita Chan, Assistant Marketing Manager, HK, Cathay Pacific
Parco Leung, Marketing Specialist, Cathay Pacific
Anthony Wu, Marketing Manager, Global, Cathay Pacific
Kasey Yim, Social Marketing Manager, Cathay Pacific
Agency
Jason Williams, Head of Creative Excellence Publicis Groupe APAC MEA
Dennis Yeung, Managing Partner, Leo Burnett HK
Kenneth Poon, Business Director, Leo Burnett HK
Jan Cheung, Associate Account Director, Leo Burnett HK
Production & VFX: UPP
Music: MassiveMusic
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