Print ad: Allianz - Pet Insurance: Pawscription

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Top 6: May 24th 2023

F&B Huskies has unveiled its latest campaign 'Pawscription' for Allianz Insurance, Ireland's longest running pet insurance provider. Research showed that pets help to ease stress and anxiety, promote exercise and even improve cognition in older people. This campaign shows the powerful connection between people's health and their pet's health.

At a glance, the animals appear to be medicine, but on second look, you see that they're cleverly posed cats and dogs to mimic the shape of the pharmaceutical products.

Pets are a staple in so many Irish homes. However, 75% of Irish pet owners don't have pet insurance. We know people care greatly about their pets, yet many people don't translate this into the huge benefits of protecting them with pet insurance. The series aims to reframe the enormous emotional value that pets hold for their owners and drive home the message that pet insurance.