Print ad: Liga Colombiana Contra el Cáncer: STRENGHT THREADS

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Top 6: May 24th 2023

We realized that when talking about breast cancer, brands message have always focus on prevention, forgetting an important stage: RECOVERY.

The thing is that after undergoing breast removal surgery, women lose strength and mobility in their upper body and by not starting early recovery therapy, this area of the body begins to accumulate lymph that can eventually generate lymphedema that totally limits their mobility of the arm and the affected area.

That is why we turned the scarf, a symbol of breast cancer, into a symbol of recovery that accompanies women until the end of their fight. Created with an elastic material so that in addition to protecting their heads they can also do the strengthening therapy anywhere.