Duolingo: A headache for you, is a headache for her

Math homework in schools often ends up becoming a task for parents. Besides the fact that teaching and learning math can be a headache for both parents and children, it often causes "mathematical anxiety".

To ease the burden on parents, we'll invite them to download Duolingo Math for their children.

Using AI we'll create prints showing the challenging moments parents face when attempting to explain the world of mathematics to their kids. The ads will be shared in traditional OOH media and strategically placed for parents, encouraging them to download the app and help their kids stay motivated  Duolingo Math.