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Top 6: May 24th 2023
As a sustainable player in the egg industry, we needed to educate consumers on how eggs are farmed. So, we innovated the humble egg to carry an important message from the farm to the
… read moresupermarket shelf. To do this, we designed 'FitChix' the world's first step counter custom made for a chicken. Now every time consumers shop for eggs they can see how free our chickens are and make an educated decision at the point-of-purchase.
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Credits
Other credits
Lead Editor: Alek Janev
Director & Editor: Sara Glaoua
Head of Design: Lewis Brown
Designer: Brock Willis
Managing Director: Sarah Bailey
Group Business Director: Rhys Thomas
Account Executive: Russell Philip
Marketing & Business Development Director: Charmaine Griffith
AIRBAG:
3D Printing & Production: Nick Pledge
Concept Artist: Xavier Irvine
PR: BCW
Consumer Practise Director: Jessie Gogan
Account Director: Georgina Dawson
Media: GroupM
Head – Digital Investment: Deepak Tahiliani
National Head of Investment: Claire Butterworth
Honest Eggs Co.
Co-Founders Honest Eggs Co: Paul Righetti / Ian Garsed
General Manager: Roger Boyd
Manager Events & Sales Execution: Jeanette Wong