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Top 6: May 24th 2023
Outdoor

Honest Eggs Co.: FitChix

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Top 6: May 24th 2023
As a sustainable player in the egg industry, we needed to educate consumers on how eggs are farmed. So, we innovated the humble egg to carry an important message from the farm to the supermarket shelf. To do this, we designed 'FitChix' the world's first step counter custom made for a chicken. Now every time consumers shop for eggs they can see how free our chickens are and make an educated decision at the point-of-purchase.
Credits Other credits

Lead Editor: Alek Janev

Director & Editor: Sara Glaoua

Head of Design: Lewis Brown

Designer: Brock Willis

Managing Director: Sarah Bailey

Group Business Director: Rhys Thomas

Account Executive: Russell Philip

Marketing & Business Development Director: Charmaine Griffith



AIRBAG:

3D Printing & Production: Nick Pledge

Concept Artist: Xavier Irvine



PR: BCW

Consumer Practise Director: Jessie Gogan

Account Director: Georgina Dawson



Media: GroupM

Head – Digital Investment: Deepak Tahiliani

National Head of Investment: Claire Butterworth



Honest Eggs Co.

Co-Founders Honest Eggs Co: Paul Righetti / Ian Garsed

General Manager: Roger Boyd

Manager Events & Sales Execution: Jeanette Wong

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