Outdoor ad: Road Safety Commission: Don't Drift Off

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Fatigue is one of the number one killers on WA roads, with around 15 lives lost annually in crashes in which fatigue is suspected to be a significant contributing factor. To put fatigue top-of-mind with Western Australian drivers, The Road Safety Commission and The Brand Agency collaborated with Centurion to deliver a new fatigue campaign to those in regional areas. ‘Don’t Drift off’ reminds drivers of the importance of staying awake, alert and far away from the gum trees that line the WA roads.

The sides and backs of over 30 Centurion Trucks were covered with three striking “Don’t Drift Off” designs, allowing the message to be seen by drivers and the wider community. These trucks will be seen throughout our State for the rest of the year and supported with various billboard placements in regional areas.