1800 Tequila: Taste is Everything - Courtside

1800 Tequila, the world’s most awarded tequila brand, launches a new transformative campaign that celebrates the best taste in tequila and in life. The campaign is directed by filmmaker and photographer Ricky Saiz and features 10-time NBA All-Star and entrepreneur Carmelo Anthony and award-winning global Latin superstar Ozuna, who come together as the brand’s newest tastemakers. The campaign consists of a collection of cinematic style films directed by visual storyteller Ricky Saiz, who was previously at the helm of music videos for Beyoncé, including Beyoncé: Yoncé and The Carters: Apeshit. Each campaign storyline centers around the brand’s ultra-premium expression, 1800 Cristalino, as the catalyst that transforms everyday moments into tasteful next-level experiences across music, sports and art. Barbershop: The first spot takes place in a barber shop starring global Latin superstar Ozuna. He patiently waits in a styling chair as his hairdresser pours him a glass of 1800 Cristalino. Capturing the attention of everyone in the salon, Ozuna spins around in his chair with a glass of 1800 Cristalino in hand and a grin on his face. The shop ambience immediately levels up to a party with customers and hairdressers raising a glass to celebrate the best in taste. Courtside 1800: The second spot stars 10-time NBA All-Star and entrepreneur Carmelo Anthony, sitting courtside and enjoying a basketball game. Carmelo nods to the sideline waiter for a neat serving of the brand’s ultra-premium expression, 1800 Cristalino. The eye-catching crystal bottle draws in the attention of the arena. As Carmelo reaches for a glass, his team makes the winning shot into a crystallized basketball hoop. He commemorates the victorious moment with a toast with friends around him. Created by 72andSunny, this is the brand’s first campaign produced by the agency since their appointment as creative agency of 1800 Tequila in 2022.