TV ad: 1800 Tequila: Them Boots

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The campaign from The Via Agency is based on the simple premise that the premium tequila landscape is far too cluttered with style and flash and too little substance. To further 1800 Tequila's rightful place as the "Tough Guy Tequila" the new campaign features Ray Liotta, as a strong but silent and enigmatic guy who recognizes that it’s less about what you say and more about what you do. As such, Liotta verbally says nothing in the campaigns except for "1800," but metaphorically says it all with his demeanor.