Apple TV+ / Prehistoric Planet: Prehistoric Planet

Apple TV+ have unveiled a series of spectacular dinosaur artworks that celebrate the iconic dinosaurs, Tyrannosaurus rex, Triceratops and Hatzegopteryx, featured in the second season of ‘Prehistoric Planet.’ The out of home campaign created by trailblazing MTArt agency artist David Popa was created from purely natural materials, including earth pigments, ground shells, charcoal and local chalk, to bring the dinosaurs to life in vivid detail. Popa spent over 12 hours expertly crafting each of the super-size earth murals, incorporating his love of history, anthropology and contemporary art to create distinct visuals created solely with water sourced from the area to create the beautiful works of eco-art which wash away with the rain. The campaign was devised and conceived by creative agency Taylor Herring and follows their execution of last years ‘Beach Billboard’ devised to launch season one of the hit show in the UK which featured a 50 metre long sand art piece recreating T-Rex footprints which garnered worldwide news. The new artworks all use the natural environment as a canvas and were informed by the latest science that underpins this award-winning documentary series, showing the most authentic and true-to-life representation of what these incredible animals would have looked like.The locations were specially selected to reflect the planets ancient history – in the UK the fossil rich Jurassic Coast was selected to showcase the majestic Triceratops, whilst the Moab Desert in Utah where numerous Dinosaurs species were entombed by sand and gravel was chosen to display the ancient apex predator Tyrannosaurus rex - and in Finland, a remote Island was picked to represent the Island habitat where the flying Hatzegopteryx would have lived.