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Top 6: June 7th 2023
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Minderoo Foundation: The Plastic Forecast

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Top 6: June 7th 2023
A disturbing new weather forecast has been created by Minderoo Foundation and M&C Saatchi to make fossil-fuel plastics history. Plastic production is devastating our planet, and is set to triple by 2060. So, Minderoo Foundation and M&C Saatchi Australia have measured plastic in rain to create a new weather metric informing the public how much plastic will fall from the sky on any given day, launching it in Paris ahead of next week’s second session of negotiations (INC-2) of the UN’s Plastic Treaty at UNESCO headquarters. The Plastic Forecast, developed with the help of scientists at Minderoo Foundation, combines research on atmospheric plastic with daily weather forecasts to estimate the daily ‘plastic fall’ in an easy-to-understand weather report for Paris. The science was brought to life by supporting partner, Collider, which created a suite of 3D plastic clouds that react to the live weather data. Dr Tony Worby, director of the Planet Portfolio at Minderoo Foundation, describes The Plastic Forecast as a lightbulb moment for every individual who cares about human and environmental health.
Credits Other credits

Minderoo

Tony Worby – Director, Planet Portfolio

Marcus Gover- Director, Plastics Initiative

David Ohana – Global Head of Marketing, Brand and Campaigns

Angus Ingham – Marketing, Brand and Campaigns Lead

Louisa Miller – Social Campaign Specialist

Stephen Gaisford – Communications Lead

Christina Zimmer – Communications Lead

Alex Massey – Media Lead

Michael Best – Head of Media

Emma Silver – Head of Public Affairs and Advocacy, Plastics

Lizzie Fuller – Principal, Global Plastics Treaty, Plastics

Axel Darut – Associate, Public Affairs, Plastics

Sarah Dunlop – Head of Plastics and Human Health

Christos Symeonides – Specialist, Clinical and Research, Plastics

Yannick Mulders – Research Analyst, Plastics

Agency

Michael McEwan – CEO

Nick Jacobs – Head of Strategy

Amy Kousis – Strategy Director

Clement Simon -Social Strategy Director

Am Lall – Group Account Director

Adelaide Hinton – Senior Account Director

Gemma Heyes – Executive Integrated Producer

Collider

Andrew van der Westhuyzen – Founder / Creative Director

Dave Sujono – 3D Designer

Hoss Ghonouie – Head of Studio Production

Production

Activation Production – ResX

Activation Producer – Jeffrey Jaffers

Event Management – UNXPCTD

Post-production – Resolution Design

Audio Production – Bang Bang Studios

Music Composition – Sam Hopgood

Senior UX Designer – Alexander Beech

Design Director / UI Designer – James Jamias

Tech Director / Developer – Donald Martinez

Media

Jellyfish

Louis Herbier Account Director

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