In response to an update on sharing from a global streaming network, Red Baron is giving fans the opportunity to 'Share Something Awesome' instead of passwords… The new campaign, '… read moreRed Baron Pizza Sharing,' is encouraging users to share a frozen pizza with friends, family and loved ones because, although users may not be able to share passwords, they can still share something delicious: pizza. And with Red Baron, sharing isn’t just allowed - it’s highly encouraged. The campaign elements include a digital launch film, microsite, custom pizza-themed movie posters and an OOH mobile billboard. The campaign, created in collaboration with creative agency TBWAChiatDay LA, will run exclusively on Red Baron’s social media platforms (Instagram, TikTok, and Twitter) and will direct users to the Red Baron Pizza Sharing microsite, where they can request a coupon for a free Red Baron frozen pizza. The campaign will run as long as supplies last.
read less...
