Kirsten Rutherford

This week's guest judge is Kirsten Rutherford, Executive Creative Director, TBWAChiatDayLos Angeles.

Kirsten's career began in NZ at FCB where her campaign to reduce the stigma and discrimination associated with mental illness was heralded as creating a 'sea change of public opinion' and awarded by the United Nations. Moving to London, she created one of the first groundbreaking AR apps for the Museum of London. 'Streetmuseum' became the most awarded app in the world at the time.

Joining Wieden+Kennedy, Kirsten worked with Honda, Fondazione Prada and Tesco. Time Out named her one of England's Top Culture Makers. Kirsten then became a Cali girl leading work at 72&Sunny for Target, Tillamook and Starbucks, before joining TBWAChiatDay, leading Southwest Airlines, Viking Cruises, Persil and Intuit QuickBooks.

In 2019, Kirsten became Global ECD on Expedia. After traveling the globe, she went home to Chiat as ECD, leading Discover, Schwan's, Sephora and Instacart's first … read moreSuper Bowl experience.

Kirsten's purpose is to change the world through kindness and creativity. Her Gatorade 'Sisters In Sweat' campaign was awarded a Grand Clio for social good. In 2019, she was recognised for her pro bono creative leadership for Make-A-Wish, leading to $85m in earned media. In 2023, CreativePool named her as one of their top 100 Creative Leaders.
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