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Top 6: January 11th 2012
To support the launch of the 2012 Honda Civic, Wieden + Kennedy London has created a unique 360º video experience that lets viewers venture into the unknown. Inspired by the Street … read moreView experience, 'Off the Grid' is an interactive film that explores incredible environments.
The Civic design team threw out what they knew and started afresh, exploring every path. Off the Grid reflects how rewarding a journey into the unknown can be.
The experience takes users to places they'd never get a chance to see otherwise, or lets them experience familiar locations in an entirely new way. From a previously unexplored Alaskan ice cave to an underwater art museum where growing reef means the sculptures won't be visible in a few months' time.
You can go Off the Grid at www.youtube.com/hondacivicUK
Or find out more about the locations and filming (along with some panoramic location stills) at http://hondaoffthegriduk.posterous.com/
read less...Agency Producer: Matthew Ellingham, Anna Smith
Digital Producer: Kieran Weir
Interactive Creative Director: Gavin Gordon-Rogers
Designer: Jon Harris
Account Team: Vicki Sales, Paulo Salomao, Joe Thomson
Project Manager: Marc D’Abreo
Community Manager: Matt Simpson
Planner: Kevin Chesters
European Communications Manager, Honda Motor Europe:
Ellie Tory
Music: Human
Production Company- Partizan
Producers- Louise Gagen, Darren Goldberg
360º Filming- TTX
D.O.P- Jon Boyce
Technical Advisor- Andrew Yardley
360º Player- yellowBird
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