Freschetta pizza, a Minnesota based company, has launched The Great Frozen Pizza Expedition with TBWAChiatDay LA to bring delicious frozen pizza made with high-quality ingredients to the residents of Angle Inlet, MN in the most Minnesota way possible - using local sled dogs to carry a freezer full of Freschetta pizzas across the frozen lake.
Due to a mapping error in the 1700s, the town of Angle Inlet is the northernmost point of the contiguous US, locked between Canada and a lake, so residents must cross the US-Canada border (twice) and back just to get to the grocery store.
When there’s a town of pizza lovers with limited access to groceries and frozen pizza - and must cross borders to get their hands on Freschetta pizza - that deserves respect.
