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TBWAChiatDay LA and Sephora have joined forces with Academy Award-winning filmmaker, Taika Waititi, for an all-new campaign titled, 'Don’t Overthink It. Give Something Beautiful.'
Giving 'something beautiful' for the holidays shouldn’t feel like rocket science. Heralding a return to a gifting approach that's frivolous, fun, and simple, Sephora gives shoppers a cheeky reminder that getting the right gift for all the people in your life can actually be wildly easy, whether you're buying for your fabulous 'Aunt Aya,' your 'BFF’s Kid, Xander', 'Sandra' the colleague you hardly know, or your 'Husband Dan', the love of your life.
Credits
Other credits
Client: SEPHORA
Zena Arnold, Chief Marketing Officer
Anne Cambria , Vice President of Campaigns and Content
Candace Payne, Senior Director of Campaigns and Content
Shana Wickett, Senior Manager of Campaigns and Content
Susan Park, Vice President of Creative
Cara Mia Wilde, Creative Director
Charles Reed, Executive Producer
Agency: TBWA CHIAT DAY LOS ANGELES
Erin Riley, Global TBWA Chief Executive Officer
Jen Costello, Global TBWA Chief Strategy Officer
Courtney Nelson, President TBWAChiatDay LA
Irene Li, Art Director
Suzanne Sherwood, Freelance Copywriter (CD)
Heather Ryder, Freelance Copywriter (CD)
Devin Gillespie, Freelance Art Director (CD)
Anh-Thu Le, Executive Director of Production
Robert Punchard, Executive Director of Production
Kira Linton, Executive Producer
Dena Moore, Art/Print Lead
Aubrey Larson, Senior Producer
Sydni Gift, Production Coordinator
Katie Acosta, Executive Strategy Director
Sarah-Jane Boyd, Strategy Director
Hannah Schweitzer, Associate Strategy Director
Sarah Hoffman, Group Connections Director
Joshua German, Senior Connections Strategist
Julia Lucey, Senior Data Strategist
Carla Weaver, Group Brand Director
Cady Pozolo, Brand Director
Val Fernandez, Management Supervisor
Devin Villacis, Brand Executive
Danna Dolich, Head of Operations
Klarika Huszar, Operations Director
Kellee Bassaragh, Senior Project Manager
Robin Rossi, Director of Business Affairs
Andrea Pastor, Business Affairs Manager
Maritza Castro, Senior Traffic Manager
Samanta Aponte, Content Delivery Manager
Candace Mooty, Budget Manager
Autumn Drummond, Director of PR & Communications
Janni Widerholm, Head of Social
Addison Leavitt, Social Content Creator
Production Company: Hungry Man
Mike Berlucchi, Director of Photography
Kim Dellara, Partner/Executive Producer
Hannah Stone, Head of Production & Producer
Marian Mikhail, Production Manager
Ben Glickman, 1st Assistant Director
Jon Blud, Production Designer
Glam
Luci Romero, Make-up Lead
Marta Blasi, Hair Lead
Cara Cano, Wardrobe Stylist
Service Company 24/7
Lola Ramirez, Executive Producer
Pere Cavanillas, Producer
Editorial: The Den Editorial
Jess Brunetto, Editor
Angela Gardner, Assistant Editor
Jenn Mersis, Executive Producer
Lucia Villalta, Producer
Color: Company 3
Kath Raisch, Colorist
Jake Rioux, Producer
Finishing: Framestore
Louis Schachte, Flame Lead
Amanda Harris, Flame Finishing
Matt Dobrev, Compositor
Dave Wave and Darren Dai, Animators
Brittney Walker, Executive Producer
Rachel Creasey and Katie Buckley, Senior Producers
Sound Design/Mix: 750mph
Mark Hellaby, Sound Engineer
Aishah Amodu, Producer
Kirsten Troy, Voice Casting
Original Music: CAYA
Ben Einziger, Executive Creative Director
Tim Adams, Creative Director
Kiki Einziger, Executive Producer
