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Top 6: November 30th 2011
If we never venture into the unknown, how do we get anywhere new? Experiment. Try different things to see what works. That's how the Honda engineers found the right combination for … read morethe new Civic's rear suspension. The Experiment is a new HTML5 game - created by Wieden + Kennedy London and B-Reel - that pushes the boundaries of browser based gaming. Based in physics and played in Chrome, Firefox or Safari, the game challenges players to create a chain reaction by placing a set of pop-up windows in sequence. Each video window contains an object that interacts with those around it to create hundreds of possibilities and combinations. At the end of six levels users get the opportunity to create their own chains then challenge their friends.
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Credits
Other credits
Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron
Designer: Chris Welsby
Creative Technologist: Mike Tucker
Executive Creative Directors: Tony Davidson, Kim Papworth
Account Team: Vicki Sales, Paulo Salomao, Joe Thomson
Project Manager: Marc D’Abreo
Community Manager: Matt Simpson
Planner: Kevin Chesters
Music: Human
European Communications Manager, Honda Motor Europe: Ellie Tory
Head of European Marketing, Honda Motor Europe: Ian Armstrong
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