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KeyBank: Birdhouse


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Fallon has released its newest campaign for KeyBank, highlighting the brand’s commitment to relationship banking and its positive impact within communities and on people’s lives. The work, which goes live on June 5 in select U.S. markets, channels the spirit of KeyBank’s frontline bankers by showcasing small, genuine acts of care. In spotlighting these minute yet powerful acts, the campaign forwards the idea that every little moment matters in the current economic climate and the stresses everyday people face. The campaign will run across multiple platforms, including broadcast, digital, radio, social and OOH – a variety aimed at reaching people where they are. The centerpiece is three :30 and :15 spots, each directed by acclaimed director Harold Einstein, esteemed in his own right among the directorial space.
Credits Other credits

Client

Patty Jurca: Chief Marketing Officer

Michael Varvaro: SVP, Brand, Creative & Media

Kelly Reitnour: SVP, Brand and Sports Marketing

Erin Srsen: Lead Marketing Consultant

Terri Tancredi: Senior Marketing Consultant

Agency

Savanah Brihn: Strategy Lead

Emma Pindell: Senior Strategist

Brendan Lawrence: Director of Integrated Business Affairs

Andy Rhode: Director of Media

Rachel Quinlan: Group Media Director

Sam Donovan: Senior Media Planner

Juliet Dupont: Assistant Media Planner

Matt Garcia: Managing Director & Head of Account Leadership

Chase Haviland: Group Account Director

Ale Gilboy: Account Director

Cynthia Saad: Account Supervisor

Ira Boudah: Account Supervisor

Marissa Gedis: Account Manager

Production

The Mill

ECD/VFX Supervisor: John Leonti

Executive Producer: Hillary Thomas

Arcade

Partner/Executive Producer: Sila Soyer

Editor: Dave Anderson

Assistant: Lucas Ferreira

Post Producer: Ellen Lavery

Filmgroup

Executive Producer: Nathan Miles

Producer: Katarina Ireland

Head of Production: Alexandra Wilson

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