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Fallon has released its newest campaign for KeyBank, highlighting the brand’s commitment to relationship banking and its positive impact within communities and on people’s lives. The … read morework, which goes live on June 5 in select U.S. markets, channels the spirit of KeyBank’s frontline bankers by showcasing small, genuine acts of care. In spotlighting these minute yet powerful acts, the campaign forwards the idea that every little moment matters in the current economic climate and the stresses everyday people face. The campaign will run across multiple platforms, including broadcast, digital, radio, social and OOH – a variety aimed at reaching people where they are. The centerpiece is three :30 and :15 spots, each directed by acclaimed director Harold Einstein, esteemed in his own right among the directorial space.
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Patty Jurca: Chief Marketing Officer
Michael Varvaro: SVP, Brand, Creative & Media
Kelly Reitnour: SVP, Brand and Sports Marketing
Erin Srsen: Lead Marketing Consultant
Terri Tancredi: Senior Marketing Consultant
Agency
Savanah Brihn: Strategy Lead
Emma Pindell: Senior Strategist
Brendan Lawrence: Director of Integrated Business Affairs
Andy Rhode: Director of Media
Rachel Quinlan: Group Media Director
Sam Donovan: Senior Media Planner
Juliet Dupont: Assistant Media Planner
Matt Garcia: Managing Director & Head of Account Leadership
Chase Haviland: Group Account Director
Ale Gilboy: Account Director
Cynthia Saad: Account Supervisor
Ira Boudah: Account Supervisor
Marissa Gedis: Account Manager
Production
The Mill
ECD/VFX Supervisor: John Leonti
Executive Producer: Hillary Thomas
Arcade
Partner/Executive Producer: Sila Soyer
Editor: Dave Anderson
Assistant: Lucas Ferreira
Post Producer: Ellen Lavery
Filmgroup
Executive Producer: Nathan Miles
Producer: Katarina Ireland
Head of Production: Alexandra Wilson
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