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KeyBank: Truck
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Fallon has released its newest campaign for KeyBank, highlighting the brand’s commitment to relationship banking and its positive impact within communities and on people’s lives. The work, which goes live on June 5 in select U.S. markets, channels the spirit of KeyBank’s frontline bankers by showcasing small, genuine acts of care. In spotlighting these minute yet powerful acts, the campaign forwards the idea that every little moment matters in the current economic climate and the stresses everyday people face. The campaign will run across multiple platforms, including broadcast, digital, radio, social and OOH – a variety aimed at reaching people where they are. The centerpiece is three :30 and :15 spots, each directed by acclaimed director Harold Einstein, esteemed in his own right among the directorial space.
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