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As the cost of living crisis and effect of the pandemic still impacts us in many ways, we see child poverty on the rise. 1 in 4 children in Bolton and Greater Manchester suffer from … read morefood insecurities. This could be storing food, as they are unsure when their next meal will be, or keeping it, to take home for hungry siblings and family members. Bolton Lads and Girls Club provide free hot, nutritious meals for children and young people who need them.
Agency: Sean Cullen Creative
This execution uses an emotive poem called 'AN EMPTY PLATE'. The powerful words highlight the struggle that some children and young people face. For most parents an empty plate represents their children finishing their meal and being full. But some kids the hunger is real and an empty plate means just that, no food.
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Credits
Other credits
Marketing and Brand Manager: Jon Smethurst
Head of Fundraising and Communications: Kelly McFadden
Junior Content Creator: Harriet Green
Philanthropy Manager: Victoria Hozaifeh
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