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Top 6: June 14th 2023
Direct Marketing
BLGC: An Empty Plate
Top 6: June 14th 2023
As the cost of living crisis and effect of the pandemic still impacts us in many ways, we see child poverty on the rise. 1 in 4 children in Bolton and Greater Manchester suffer from food insecurities. This could be storing food, as they are unsure when their next meal will be, or keeping it, to take home for hungry siblings and family members. Bolton Lads and Girls Club provide free hot, nutritious meals for children and young people who need them.
Agency: Sean Cullen Creative This execution uses an emotive poem called 'AN EMPTY PLATE'. The powerful words highlight the struggle that some children and young people face. For most parents an empty plate represents their children finishing their meal and being full. But some kids the hunger is real and an empty plate means just that, no food.
Marketing and Brand Manager: Jon Smethurst Also best this week |
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