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Alcohol. Think Again: What's Your Poison?
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The cumulative harm to health from every drink of alcohol is highlighted in a sobering new campaign live this week, developed by 303 MullenLowe for the Mental Health Commission and Cancer Council WA.
Part of the ongoing Alcohol. Think Again public education initiative, the new ‘What’s Your Poison?’ campaign aims to raise awareness about how alcohol causes harm to health, regardless of how often or in what circumstances it’s consumed. It will run across TV, radio, OOH, digital, and social throughout WA from today for the next 12 months. It is the first time a direct correlation between alcohol and poison has been made in an Alcohol. Think Again campaign, in an effort to drive home the message about harm to the target audience aged 25+. The creative takes the common term 'what's your poison' as a central focus because it is such a familiar term known and used across different age groups.
Executive Creative Director – Richard Berney Related |
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