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Vodafone, Wimbledon’s Official Connectivity Partner, has today launched its new #FeelTheConnection summer campaign. The multi-channel campaign features Vodafone ambassadors, Alfie Hewett, Gordon Reid, Emma Raducanu, Jack Draper and Jodie Burrage and focuses on how emotional connection can help fuel sporting champions. The social media activity will launch with a message of support from Emma Raducanu, who isn’t competing at Wimbledon this year due to injury, encouraging the nation to get behind the players. Directed by Mat Whitecross and created by Vodafone and Ogilvy UK, the two 30” TVC ads tell the incredible stories of two Wimbledon Gentlemen’s Wheelchair Champions, Alfie Hewett and Gordon Reid, as seen through the eyes of their loving parents. With nine Wimbledon titles between them, they are two of Britain’s most successful tennis players. The ads celebrate the successes of both players and bring to life their journeys of triumph over adversity, using a combination of real footage from the players’ childhoods alongside scenes shot at The All England Lawn Tennis Club in Wimbledon, and emotive words from their mums. The heart of the creative idea explores the emotional connection tennis players have with their family, friends and supporters. It explores the crucial role digital connection plays in keeping them connected to loved ones while travelling the world and their journeys to becoming champions. It brings to life the power of Vodafone’s reliable, award-winning network* and demonstrates how friends and family can provide support wherever they are in the world.
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