Web Film
Volkswagen Commercial Veichles: Ours can do both.
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Aussies are some of the toughest critics. Brutally honest and unapologetic. Especially when it comes to utes. As the most fiery and proud ute lovers in the world, no audience is more vocal.
Volkswagen has responded to the critics head on in a new, fully-integrated campaign that proves the all-new Amarok is the answer to the brutally honest criticism of the ute category.
In the launch film, Alan from Volkswagen embarks on an epic journey across the nation to prove ute trolls wrong about their criticism. Alan has also taken over Volkswagen’s social media channels, responding to ute critics in a series of personalised responses and videos that hero the Amarok’s new features.
Born from Tough Love tackles ute fans’ biggest pain points and engages with them directly on all mediums, across social media, radio, digital, OOH, cinema and TV.
Volkswagen has responded to the critics head on in a new, fully-integrated campaign that proves the all-new Amarok is the answer to the brutally honest criticism of the ute category.
In the launch film, Alan from Volkswagen embarks on an epic journey across the nation to prove ute trolls wrong about their criticism. Alan has also taken over Volkswagen’s social media channels, responding to ute critics in a series of personalised responses and videos that hero the Amarok’s new features.
Born from Tough Love tackles ute fans’ biggest pain points and engages with them directly on all mediums, across social media, radio, digital, OOH, cinema and TV.
- Category Automotive
- URL https://www.volkswagen.com.au/en/models/amarok.html?adchan=sem&campaign=%5BB%5D_%5BAmarok%5D&adgroup=Amarok+RYI+2023&publisher=GOOGLE&adcr=all+new+amarok&adpl=GOOGLE&adlid=71700000110321579&country=AU&language=EN&gclsrc=aw.ds&gclid=Cj0KCQjw1rqkBhCTARIsAAH
- Client Volkswagen Group Australia
- Agency DDB Australia
- Production FINCH
- Country Australia
- Uploaded 19 June, 2023
- Director
Tim McNaughton and Freddy Mandy - Executive Creative Director
Matt Chandler - Chief Creative Officer
Stephen de Wolf - Creative Director
David Jackson - Senior Creative
Andrew Torrisi - Senior Creative
Stephanie Allen - Producer
Alexandra Taussig - Production company
Finch - Executive Producer
Kate Stenhouse - Senior Producer
rene shalala - Executive Producer
Corey Esse - Executive Producer
Nick Simkins - DoP
Lachlan Milne - Sound Design
- Digital Producer
Anna Sajo - Post production
Atticus - Composer
DECLAN HARSENT - Casting
Danny Long Casting - Photographer
Chris von Menge - Print Producer
Claudia Brookes - Managing Partner
Nick Russo - Music + Sound Production
Electric Sheep Music - Motion Graphics Designer
Vincent Salinos - Planning Director
Joseph Smeaton - Head of Production
Adrian Jung - Business Manager
Alasdair Kay - Senior Designer
Paul Jansen - Senior Business Director
Laura Oleart - Account Executive
- Chief Strategic Officer
Fran Clayton
National Manager Marketing and Product: Nathan Johnson
Product Marketing Manager: James Thompson
Marketing Communications Manager: Sarah Walker
Marketing Specialist: Kelly Sheehan
Group Head of CX: Kenny McLeod
PX Strategy Lead (DDB Track): Harrison Schaap
Drone: HeliGuy
Production Designer: Jen Waters
Costume Designer: Janai Anselmi
Media Agency: PHD Sydney
Media Group Business Director: Kim Raicevich
Media Planning Director: Denise Martin
Media Digital Director: Josh Hover
Media Strategy Director: Zachary Kelly
Media Business Director: Anna Boldyreva
Media Investment Executive: Sarah Lynch
