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Taco Bell: What's Hot
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Taco Bell is coming in HOT with nostalgia for the return of the 2000s fan favourite Volcano Menu. To spice things up, Taco Bell is partnering with the queen of heat, Paris Hilton for a themed advice line: that’s hot. As promised, the fan-favourite Volcano Menu returns nationwide on June 29th and even earlier for Taco Bell Rewards members with exclusive early access on June 27th. To bring back a trio of options so hot and so Y2K, Taco Bell has called on no other than Paris Hilton to do the honours. Long time Taco Bell fan and resident expert on what's hot, Paris Hilton joins in to celebrate the return of the iconic menu with the launch of the brand’s first-ever hot line. Fans will now have the chance to get advice straight from the source of what’s hot and what’s not: Paris Hilton. Need a little life coaching? Covered. Still wondering if bangs are a good idea? She’ll tell you. After dialling into the Hot Line at 1-844-THTS-HOT, fans can engage with a selection of six pre-recorded messages while relishing in the heat the Volcano Menu offers. The long-awaited return has been fuelled by the menu items’ cult-like following through online petitions, social media pleas and various at-home attempts of those looking to recreate the rich and spicy blend of cheeses and fiery red jalapeño peppers the original Lava Sauce is known for. Since its inception, the Volcano Menu has filled the hearts and stomachs of fans yearning for authentic Taco Bell flavours paired with a flavourful taste of heat and spice.
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