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This Sunday, July 2nd, a new chapter in the history of the legendary Olympique de Marseille was written beneath the feet of around twenty young players from Marseille. The two new … read morejerseys of Olympique de Marseille were unveiled by PUMA during a tournament that brought together players aged 10 to 12 from FC La Castellane. This activation, conceived and produced by the agency LaFourmi for PUMA, took place at the summit of Les Riaux, amidst the limestone rocks of L'Estaque and the Mediterranean Sea. The program was clear for the 24 PUMA branded players from head to toe. There were 20-minute matches, two semi-finals, and a small and a grand final, fervently followed by the coaches of Football Club de la Castellane. There was also great enthusiasm on the field, which gradually revealed the two new PUMA jerseys for the 2023/2024 season, to the surprise of everyone. As the young players played, tackled, attacked, and defended, the paint on the field faded away, unveiling an epic mural in the colors of the club. Under their eyes and beneath their feet, the new home and away jerseys appeared, worn respectively by the deities of the land and the sea, echoing the origins of the city of Marseille. PUMA and their agency LaFourmi have created the first jerseys that unveil themselves through the passion of an entire community, on a specially prepared field for the occasion. A new chapter in the Club's history was thus written beneath the feet of the young players.
read less...Client
Marketing and Communications Director: Thomas Lanis
Football Brand Manager: Antoine Cretenet
Agency
Strategy Director: Jordane Rabute
Strategic Planner: Quentin Deremble
Account Director: Louis Pierre-Adolphe
Account Manager: Mikaël Ramirez
Account Executive: Laura Conroy
Production
Production Manager: Elena Giorgi
Photographer: Nicolas Copin
Video: Plein Format
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