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Top 6: July 19th 2023
In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don’t have to use TheFork when eating out, … read moreyou’ll just enjoy yourself more if you do. “You’re all set” is the first creative work launched by TheFork since its recent global rebrand by DesignStudio. The campaign’s hero film - breaking at the beginning of July, and running until December - debuts an irreverent tone of voice to infuse the brand with bags more joy and levity, while launching its new tagline: ‘You’re all set’. The humorous, nonchalant tone continues in out-of-home, digital and social advertising, running across Europe.
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Credits
Other credits
Client
Jose Noguer, Chief Marketing Officer
Maud Cariddi, Global Brand Director
Sabine Haddad, Global Head of Content & Communications
Eduard Arcediano, Global Head of Brand Design & Experience
Agency
Senior Designer: Oli East
Head of Production: Peter Montgomery
CSO: Damien Le Castrec
Senior Strategist: Eloise Sykes
Managing Director: Heather Cuss
Senior Account Director: Tom Elias
Senior Account Manager: Libby Matthews
Head of Studio: Tim Larke
Editor / Motion Designer: Mike O’Brien
Artworker: Paul Callaby
Artworker: Robert David
Art Buyer: Katerine Gharraph
Production
MD / Partner : James Bland
Post Production
Electric Theatre Collective
MD Jon Purton
Producer Rosie Corbett
Colourist Connor Coolbear
String and Tins
Sound Engineer : Culum Simpson
MD: Rachel Hough
Producer : Eimear Gorey
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