In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don’t have to use TheFork when eating out, … read moreyou’ll just enjoy yourself more if you do. “You’re all set” is the first creative work launched by TheFork since its recent global rebrand by DesignStudio. The campaign’s hero film - breaking at the beginning of July, and running until December - debuts an irreverent tone of voice to infuse the brand with bags more joy and levity, while launching its new tagline: ‘You’re all set’. The humorous, nonchalant tone continues in out-of-home, digital and social advertising, running across Europe.
read less...
