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Under Armour: Armour UpTop 6 this week
Culture-defining production house Fela has produced a new music video for Under Armour, titled 'Armour Up,' directed by Kat Webber. Timed to the FIFA Women’s World Cup, premiering on July 20th, the music video has the intensity of a sports campaign, igniting the imagination with its impact. Gavlyn, a rapper from the US, and Nadia Rose, a rapper from the UK, team up on this original track to represent their respective athletes, Kelley O’Hara and Alex Greenwood, as their rap battle begins. The entire film suggests soccer is as much a mental game as a physical one, showcasing the discipline, strength, tenacity, and unwavering fortitude needed.
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