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Top 6: July 19th 2023
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Under Armour: Armour Up

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Top 6: July 19th 2023
Culture-defining production house Fela has produced a new music video for Under Armour, titled 'Armour Up,' directed by Kat Webber. Timed to the FIFA Women’s World Cup, premiering on July 20th, the music video has the intensity of a sports campaign, igniting the imagination with its impact. Gavlyn, a rapper from the US, and Nadia Rose, a rapper from the UK, team up on this original track to represent their respective athletes, Kelley O’Hara and Alex Greenwood, as their rap battle begins. The entire film suggests soccer is as much a mental game as a physical one, showcasing the discipline, strength, tenacity, and unwavering fortitude needed.
Credits Other credits

Client

Product Director Erin Kahle

Content Director Emily Bois

Creative Director Alex Bardoff

Marketing Angela Sikes

Project Manager Meagan Perkins

Partnerships Brenden Miller

Producer Dean Young

Production

Head of Production Amir Karimi

Operations Manager Olivia Swayze

Agency

Head of Production Kara Pierce

Media

Media Luti Media

Head of Production Linah Bensadok

Producer James Cross

Producer Lewis Nicholson

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