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Virgin Voyages: Jen A.I.
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Global icon Jennifer Lopez is joining forces with Richard Branson and Virgin Voyages in getting everyone to do one thing: quit making excuses and start celebrating more! As chief celebrations officer for Richard Branson’s irresistible and award-winning new travel brand, JLo is personally inviting her fans and fellow travellers everywhere to use Jen A.I. to convince their crew to set sail for the adventure of a lifetime on the high seas. Leisure travel is back in full force for the first time in years. All of those who were forced to press pause on celebrations are officially being summoned once again. Travelers are craving unique travel experiences and wanting to commemorate major milestones in style. According to Condé Nast Traveller, celebration travel is top-of-mind for readers in 2023, with 76% indicating that they had already travelled, or plan to travel, for a special event in the next year. Now, Jen A.I. is entering the chat. While Jennifer can’t call everyone – because global entrepreneurs have empires to run, songs to record and movies to film – with a few simple clicks, travellers can create a custom invite from Jennifer Lopez, a figure almost no one can resist. Tapping into the fun of augmented reality, Virgin Voyages is enabling A.I. and enhancing it with Jennifer’s likeness. Sailors are encouraged to invite their friends & family to say 'yes' to celebrating IRL this summer aboard one of the line’s three irresistible ships.
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