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As folks across the industry well know, great advertising takes months of strategizing, briefing, creating, and planning – thousands of hours of hard work that, unfortunately, can … read moreoften be let down by a less than hard-working media placement. Celebrating the time, effort, and energy that goes into bringing an advertising and media campaign to life, Amazon Ads has enlisted Anomaly to develop and launch a new global brand platform “Ads That Work as Hard as You Do,” marking a new positioning for the brand. Debuting on the heels of an OOH activation at Cannes Lions, a 30-second global spot, lies at the heart of the effort. It portrays the development of a campaign for fictional beverage brand ‘Cheri’, showing the hours of strategizing and development that goes into an ad campaign, only for it to run on a billboard that’s blocked by a tree, behind a busy freeway. The video closes out with the text: “All that, for this?”
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Carly Zipp: Director, Brand Marketing
Dipal Shah: Head of Brand Strategy
Colin Kikcio: Senior Brand Strategist
Alex Andreadis: Brand Manager
Marcellus Neel: Senior Creative Director
Agency
Partner, Chief Innovation Officer: Natasha Jakubowski
Managing Partner, Head of Media & New Engagement Models: William de Lannoy
Innovation Strategy Director: Justin Alsop
Managing Partner, Executive Creative Director: Seth Jacobs
Design Director: Nate Blowers
Designer: Nani Harakawa
Head of Account Management: Elektra O’Malley
Business Director: Rachel Wintle
Account Supervisor: Hannah Goehri
Account Executive: Claudia Giblin
Media: Rufus
Anna Prendergast: Global Managing Partner
Simon Smith: Head of EU Expansion
Diego Lopez-Vega: Global Director, Communications Design
Priya Jain: Associate Director, Client Advise and Management
Bianca Burkhardt: Global Manager, Client Advise and Management
Harry Moss: Head of Consumer, UK
Philip Kreuzer: Director, Client Advise Management & Planning, DE
Debbie Medeiros: Director, Communications Design, CA
Claire Sipos: Business Partner, FR
Ruth Gutierrez: Client Services Director, ES
Beatrice Tisot: Managing Partner, IT
Editorial: The Den
Editor: Tobias Suhm
Assistant Editor: Evan Carp
Senior Post Producer: Kortney Rubottom
Post Production: Electric Theater Collective
Executive Producer: Antonia Vlasto
Producer: Samia Ahmed Turner
Post Production: Framestore
Executive Producer: Nick Fraser
Producer: Catherine May
Sound Design: Gregory Caron (Independent)
Mix: Wave Studios
Partner / Mixer: Aaron Reynolds
Executive Producer: Vicky Ferraro
Color Grade: Electric Theater Collective
Colorist: Luke Morrison
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