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Amazon Ads: Integrated Media Channels


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As folks across the industry well know, great advertising takes months of strategizing, briefing, creating, and planning – thousands of hours of hard work that, unfortunately, can often be let down by a less than hard-working media placement. Celebrating the time, effort, and energy that goes into bringing an advertising and media campaign to life, Amazon Ads has enlisted Anomaly to develop and launch a new global brand platform “Ads That Work as Hard as You Do,” marking a new positioning for the brand. Debuting on the heels of an OOH activation at Cannes Lions, a 30-second global spot, lies at the heart of the effort. It portrays the development of a campaign for fictional beverage brand ‘Cheri’, showing the hours of strategizing and development that goes into an ad campaign, only for it to run on a billboard that’s blocked by a tree, behind a busy freeway. The video closes out with the text: “All that, for this?”
Credits Other credits

Brand

Carly Zipp: Director, Brand Marketing

Dipal Shah: Head of Brand Strategy

Colin Kikcio: Senior Brand Strategist

Alex Andreadis: Brand Manager

Marcellus Neel: Senior Creative Director

Agency

Partner, Chief Innovation Officer: Natasha Jakubowski

Managing Partner, Head of Media & New Engagement Models: William de Lannoy

Innovation Strategy Director: Justin Alsop

Managing Partner, Executive Creative Director: Seth Jacobs

Design Director: Nate Blowers

Designer: Nani Harakawa

Head of Account Management: Elektra O’Malley

Business Director: Rachel Wintle

Account Supervisor: Hannah Goehri

Account Executive: Claudia Giblin

Media: Rufus

Anna Prendergast: Global Managing Partner

Simon Smith: Head of EU Expansion

Diego Lopez-Vega: Global Director, Communications Design

Priya Jain: Associate Director, Client Advise and Management

Bianca Burkhardt: Global Manager, Client Advise and Management

Harry Moss: Head of Consumer, UK

Philip Kreuzer: Director, Client Advise Management & Planning, DE

Debbie Medeiros: Director, Communications Design, CA

Claire Sipos: Business Partner, FR

Ruth Gutierrez: Client Services Director, ES

Beatrice Tisot: Managing Partner, IT

Editorial: The Den

Editor: Tobias Suhm

Assistant Editor: Evan Carp

Senior Post Producer: Kortney Rubottom

Post Production: Electric Theater Collective

Executive Producer: Antonia Vlasto

Producer: Samia Ahmed Turner

Post Production: Framestore

Executive Producer: Nick Fraser

Producer: Catherine May

Sound Design: Gregory Caron (Independent)

Mix: Wave Studios

Partner / Mixer: Aaron Reynolds

Executive Producer: Vicky Ferraro

Color Grade: Electric Theater Collective

Colorist: Luke Morrison

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