L'Enfant Bleu Association: Sharenting, 1

More and more parents are sharing photos of their children on social media. This trend even has a name: sharenting. This practice now has terrible consequences: 50% of photos published on paedophilic forums are pictures taken by parents and innocently shared publicly on their social networks. Unfortunately, few parents are aware of this risk. After successfully alerting the world to child abuse via its multi-award-winning Undercover Avatar campaign, L'Enfant Bleu Association has decided to raise awareness among parents about a new topic by publishing a special children's book. This book, intended to be read to young children by their parents, tells the story of Emma's favourite cuddly toy. It is so cute that Emma's mom can't help but take a photo of it and share it on her social media, publicly. This photo then goes viral and falls into strange hands: the cuddly toys enthusiasts. At first glance, this cute story is meant to entertain children. But for parents, the reading doesn't end there. A note invites them to mentally reread the story, replacing the cuddly toy’s photo with their own child's. At that moment, the story takes a different turn. The cuddly toys enthusiasts turn into paedocriminals who operate on social media to collect as many images of children as possible to feed paedophilic websites. The postscript explains the risks of sharenting and directs readers to a dedicated page on the Association's website to educate them on good digital practices. This book, conceived by Havas Play, illustrated by Chloé Mencarelli, and graciously published by Havas Édition, will be distributed throughout the summer to parents before they go on vacation, as well as at their holiday destinations. Lastly, to reach the largest number of French citizens, a communication plan offered by Groupe Phenix, Giraudy, MediaTransports, Instore Media and Retailink will allow this story to be discovered in the metro, train stations, and major tourist destinations through an advertising campaign redirecting to an e-book that can be accessed on tablets and smartphones.