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Top 6: January 15th 2025
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L'Enfant Bleu Association: Death Notice

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Top 6: January 15th 2025
On Wednesday, December 11, the L'Enfant Bleu association, Havas Play and 366 launched a donation campaign to raise awareness of the realities and impact of child abuse. Every week in France, a child dies at the hands of his or her parents. An unbearable statistic, but behind each figure lies a life shattered. A life that could be saved. For over 30 years, the association L'Enfant Bleu - Enfance Maltraitée has been fighting to protect abused children. But this vital mission depends on the generosity of the public, which accounts for 80% of its resources. To alert and mobilize the French, L'Enfant Bleu and Havas Play, with the support of 366, have taken a bold initiative: to announce the deaths of children who have not yet died in the obituaries of 47 regional daily press titles. Names, ages, places: Charlotte, 8, Paris. Lucas, 12, Fréjus. Leïla, 9, Woippy. These seemingly “uneventful” children could die tomorrow if no one does anything about it. Yesterday, on December 11, 2024, the French discovered these chilling ads, referencing fictitious deaths in 2029, 2030 or 2033. This striking campaign aims to spotlight the harsh realities and lasting impacts of child abuse.
Credits Other credits

Client

President: Isabelle Debré 

General Director: Laura Morin 

Communications and fundraising officer: Axelle Anne 

Agency

President: Stéphane Guerry 

Chief Operating Officer: Emeric Deminière 

Junior Art Director / Motion Designer : Antonin Devenyns

Strategic Planner: Hugo Saez

Brand Director: Ugo Medioni 

Head of PR and Influence : Audélia Leloup 

PR Officer: Clotilde Lechevalier, Jérémy Métais

Communications Manager: Maryse Lars

Media Officer: Emma Loos

VP Content Media Partnerships: Émilie Perrier 

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