On Wednesday, December 11, the L'Enfant Bleu association, Havas Play and 366 launched a donation campaign to raise awareness of the realities and impact of child abuse. Every week in … read moreFrance, a child dies at the hands of his or her parents. An unbearable statistic, but behind each figure lies a life shattered. A life that could be saved. For over 30 years, the association L'Enfant Bleu - Enfance Maltraitée has been fighting to protect abused children. But this vital mission depends on the generosity of the public, which accounts for 80% of its resources. To alert and mobilize the French, L'Enfant Bleu and Havas Play, with the support of 366, have taken a bold initiative: to announce the deaths of children who have not yet died in the obituaries of 47 regional daily press titles. Names, ages, places: Charlotte, 8, Paris. Lucas, 12, Fréjus. Leïla, 9, Woippy. These seemingly “uneventful” children could die tomorrow if no one does anything about it. Yesterday, on December 11, 2024, the French discovered these chilling ads, referencing fictitious deaths in 2029, 2030 or 2033. This striking campaign aims to spotlight the harsh realities and lasting impacts of child abuse.
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