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Elvie: Elvie Trainer
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Elvie, the innovative FemTech brand whose mission is to improve women's lives through smarter technology, has launched a global social media campaign encouraging women to take charge of their pelvic floor health by using its Elvie Trainer. The Elvie Trainer is a cutting-edge piece of technology helping women to correctly and consistently train their pelvic floor. Benefits of a strong pelvic floor include, better bladder control; stronger and longer lasting orgasms; and faster prenatal recovery. “There’s a lack of education and understanding around the pelvic floor, with 46% of women suffering from pelvic floor dysfunction not taking any action to resolve the issue.” - Tessa Cartledge, Creative Contractor at Elvie. The 60-second upbeat film has been produced by Untold Fable as a memorable guide on how to use the Elvie Trainer, as well as showcasing the emotional benefits the product can provide. It features a diverse cast of women as they put the pelvic floor trainer to the test in different scenarios, with the catchy recurring narration “it's as simple as ease, squeeze, relax, repeat”. Directed by Emily Anderson, the film combines a mixture of live action, 3D animations that show exactly where the trainer sits in the body and how it works, musicality, and authentic visuals of everyday life. The campaign aims to educate, empower and break the stigma often associated with women’s pelvic floor health.
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