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Trainline: Michael
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Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. This is the first advertisement that the company has developed specifically for the Spanish market. The spot tells the story of Michael, who decides to make his own mosquito repellent in an attempt to save money during his vacation. This annual summer fight against mosquitoes, which the Spanish market audience will surely be able to relate to, comically illustrates that there is a better way to save money this summer: booking train tickets with Trainline.
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