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Trainline: New Friendships
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Trainline, the leading European train and coach ticketing app, is set to simplify the process of finding the best train and coach fare. This frees up your time and mind, paving the way for discovering a multitude of exciting new opportunities and unexpected life experiences. Tthe brand platform ‘Great Journeys Start with Trainline’ launches in the Italian market with a national connected and linear TV campaign and digital out-of-home created by independent creative agency DUDE:London. ‘New Friendships’ tells the heartwarming tale of a backpacker and a potential love interest (another advantage of using Trainline and having more leisure time for life's joys) who stumble upon a friendly but mysterious forest creature living in the woods. There's an instant bromance connection as the backpacker and the lovable monster strike up an unlikely but enduring friendship.
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