Inspired by the English cricket team's refusal to share a beer after a controversial loss: Victoria Bitter created England Bitter, a big warm beer for an even bigger bunch of bitter … read moresooks. Launching with a radio ad that reworked the iconic VB jingle, the campaign generated huge amounts of PR coverage, debate, and even more bitterness from the English. We also sent a whole case of beer to the English team, should they change their minds.
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